Overview

Novatel came to us with a problem most B2B SaaS companies know well — a great product, a healthy sales team, and almost no organic presence. They were paying for every lead. Every new customer started with a paid click. There was nothing compounding, nothing building, nothing that would keep working after the budget stopped.

Our brief was simple: build an organic channel from scratch that could eventually replace a significant portion of their paid spend. We had 8 months and no pre-existing SEO foundation to build on.

The first month was entirely research. We audited their site, mapped every competitor's content strategy, and identified the 40 keywords their ideal customers were searching before they ever reached a product page. Most of them had nothing ranking.

What followed was methodical — not flashy. A content cluster strategy, a technical cleanup, and a link-building program built around genuine editorial relevance. No quick wins. No hacks. Just the kind of work that compounds.

The problemwasn't budget

Novatel had tried SEO before. They'd hired a freelancer, published some blog posts, bought a handful of links. Three months later, nothing had moved. The problem wasn't the effort — it was the lack of a system.