About Aelixa

About

Based in Zurich, Switzerland Serving brands globally.

Aelixa

Helping ambitious brands scale through data and design. Ready to grow? hello@aelixa.io

Digital strategist focused on performance and quiet luxury. I build brands that matter. Life is in the details.

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Partner Brands

We’ve placed over 3,000 candidates across tech, product, GTM, and operational roles.

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Brands worked with

Trusted by 120+ brands across startups, scale-ups, and global teams.

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Average ROAS

Delivering an average 3.8× return across paid media campaigns.

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Client retention rate

98% client retention through long-term partnerships and consistent results.

PROVEN IMPACT

Measured By Real Results

From scaling startups to optimizing established brands, these numbers reflect my commitment to excellence and growth.

I started Meridian after years of watching brands burn budget on marketing that looked busy but moved nothing. The problem was never spend — it was strategy. So I built a practice around one rule: understand the business first, then build the marketing around it.

Before Meridian, I spent years running marketing in-house — managing paid campaigns, building SEO programs from scratch, and leading content strategies for B2B SaaS and e-commerce brands. What I learned is that most marketing fails not from lack of effort, but from lack of connection to the actual business goal.

Today I work with a focused group of clients — founders, brand leads, and growth teams — handling SEO, paid ads, social, email, and analytics as one connected system. Not separate services. One direction.

MY APPROACH

Strategist-Led, Built On Data

I bridge the gap between creative vision andbusiness objectives, ensuring every pixel servesa specific purpose in your journey

Revenue-linked reporting

Every report ties marketing activity to actual revenue impact — CAC, LTV, ROAS, and pipeline contribution. No vanity metrics, no slide decks that don't move the business.

Compounding channel strategy

SEO, paid ads, email, and social aren't run in silos — they're connected into one system where each channel reinforces the other. More reach, lower CAC, better retention.

Organic traffic

+240/month

Compounding organic traffic from a strategy built once and optimized every month — no extra spend required.

Years of experience -

CAREER MILESTONES

A Journey of Strategic Growth

A timeline of my professional experience, showcasing the diverse industries and challenges I've tackled over the years

2020

Performance Marketing Specialist

E-commerce Brand · Full-time

Started managing Google and Meta campaigns for a mid-sized e-commerce brand. Learned fast — cut wasted spend by 30% in the first quarter and rebuilt the entire campaign architecture from scratch.

Google Ads

2021

Senior Growth Marketer

B2B SaaS Startup · Full-time

Took sole ownership of SEO, content, and paid channels at a VC-backed SaaS startup. Built the organic program from zero — no prior rankings, no existing content — to 40,000 monthly visitors in 14 months.

SEO

Content Strategy

SaaS

2022

Independent Marketing Consultant

Multiple Clients · Contract

Ran full-channel marketing for three brands simultaneously — a D2C health brand, a fintech startup, and a regional retailer. Managed everything from strategy to weekly execution across paid, organic, and email.

Multi-channel

D2C

Fintech

2023

Founded Meridian

Meridian Digital Strategy · Founder

Left contract work to build a proper practice. The idea was simple — fewer clients, deeper work, and results that actually move the business. No account managers, no handoffs, no vanity metrics.

Meridian · Founded

Strategy-first

DEEP FOCUS

Building Rich Imagery For Over Two Decades

I specialize in creating high-end visual identities that resonate with audiences and build long-term brand equity

You talk to the person doing the work

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You talk to the person doing the work

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You talk to the person doing the work

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Kind Words from Clients -

"The innovative approach by Aelixa helped us optimize our campaigns, resulting in a 150% growth in customer engagement and a 300% increase in sales revenue."

Jessica Tran

Marketing Director at Tech Innovations

"Aelixa transformed our organic reachwithin months. We saw a 210% increasein qualified inbound leads and asignificant boost in our overall ROAS."

David Sterling

Founder at Nexa Systems

"Thanks to Aelixa's data-driven strategies, we achieved a remarkable 75% increase in website traffic and expanded our market share significantly."

Michael Chen

CEO of GreenWave Solutions

"Partnering with Aelixa was a game changer for us. We experienced a 95% rise in our social media presence and a tremendous uplift in conversion rates."

Emily Roberts

Co-Founder of Urban Apparel

COMMON QUERIES

Your Questions Answered

Everything you need to know about my workflow, project timelines, and how I can help you succeed

What exactly do you do as a digital marketer?

I help businesses grow through data-driven digital marketing — covering SEO, paid advertising, social media, email marketing, and conversion optimization. Rather than running channels in isolation, I build one unified strategy where every channel works together toward a single goal: growing your revenue.

How long before I start seeing real results?

Do you work with freelancers, startups, or larger teams?

What does the onboarding process look like?

Do you lock clients into long-term contracts?

Contact Support